Case Studies

Real Systems. Real Results.

These aren't theoretical strategies — they're live systems I built and operate.

SaaS

Built a Commission Tracking SaaS to $50K/mo MRR

The Problem

Field sales companies — solar, roofing, home services — were tracking commissions in spreadsheets. Errors were constant, payroll was late, and reps didn’t trust the math. Every company I worked with had the same problem: commission structures too complex for Excel, not complex enough to justify enterprise software.

The Process

Designed the product around real pain: tiered commissions, splits, overrides, accelerators, clawbacks — all the complexity that kills spreadsheets.

Built the brand from scratch — positioning, visual identity, messaging, website.

Launched with a sales-led motion targeting field sales organizations.

Automated the entire marketing operation with AI — content, outbound, newsletter, social, ads.

The Payoff

$50K/moMRR

ZeroMarketing Hires

FullyAutomated Marketing

24/7AI Operations

STAKT is now the go-to commission tracking platform for field sales. The marketing runs on AI — 60+ skills handling content, social, email, ads, and reporting without a single marketing hire.

AI Systems

Replaced a 5-Person Marketing Team with AI Agents

The Problem

Most businesses at $1-10M can’t afford a full marketing team — and even if they can, they can’t manage one. They need a CMO, content writer, social media manager, ad buyer, email marketer, and analytics person. That’s $400K+/year in salary before you’ve spent a dollar on ads.

The Process

Architected an AI marketing department with a CMO orchestrator at the top and 7 VP-level agents managing specialized domains.

Built 60+ specialized skills: content creation, social posts, email sequences, ad campaigns, SEO optimization, competitor intelligence, newsletter production, and more.

Integrated 28 tools: CRM, email, social scheduling, ad platforms, analytics, design tools, and AI models.

Created a quality control layer — every piece of content is audited before delivery.

The Payoff

60+AI Skills

28Tool Integrations

7VP Agents

24/7Operation

The system produces more consistent, higher-quality output than most 5-person marketing teams — at a fraction of the cost and without the management overhead.

Lead Gen

Scaled a Home Services Sales Agency from Zero to Pipeline

The Problem

A new home services sales agency needed everything: brand, CRM, outbound sequences, commission structures, and a pipeline of leads. They had sales reps ready to sell but no infrastructure to support them — no marketing, no systems, no back office.

The Process

Designed the brand identity and go-to-market positioning for a multi-trade home services operation.

Built the CRM from scratch — pipeline stages, lead routing, automated follow-ups, and commission tracking.

Created outbound sequences targeting homeowners: direct mail, digital ads, and door-to-door support materials.

Designed commission structures that incentivized the right behaviors across multiple trades.

The Payoff

3xPipeline

90Days

MultiTrade

FullInfrastructure

Went from zero to a functioning sales operation with marketing, CRM, and commission systems all running within 90 days.

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